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Cabinet |
- Approves allocation of funds for advertising
- Reviews campaign results for effectiveness
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Treasury Board |
- Issues policies on managing government communications and procurement
- Approves submissions for the allocation of funds to departments for approved advertising campaigns
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Treasury Board Secretariat |
- Assesses, advises on, and processes the allocation of funds to departments through the Treasury Board submission process
- Posts funding allocations on its website
- Develops and monitors the effectiveness of policies and procedures for managing government communications and procurement
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Privy Council Office |
- Supports Cabinet and its committees in setting advertising priorities
- Chairs the Government Advertising Committee
- Reviews and challenges departmental advertising proposals on strategy, content, messages, and evaluation, and facilitates regional allocations and tailoring
- Monitors government advertising and provides periodic reports to Cabinet or its designated committee
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Public Works and Government Services Canada |
- Contracts for advertising agencies and the government's Agency of Record through its Communications Procurement Directorate
- Liaises with departments on advertising procedures through its Advertising Coordination and Partnership Directorate
- Manages the Advertising Management Information System
- Issues annual report on government advertising activities and results
- Develops and delivers advertising training opportunities for departments
- Provides data to the Privy Council Office for periodic reporting to Cabinet
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Federal departments and agencies |
- Develop advertising proposals for consideration by Cabinet
- Prepare Treasury Board submissions for allocation of funds for approved advertising campaigns
- Implement and evaluate advertising campaigns
- Account for funds received for advertising in accordance with Treasury Board submissions and campaign approvals
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Government Advertising Committee |
- Approves advertising proposals
- Ensures advertising campaigns are aligned with government priorities
- Reviews and provides feedback to departments on advertising proposals they submit for funding
- Facilitates the development of horizontal initiatives involving multiple departments
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